The holidays are here and it is the most exciting time for both, consumers and marketers. As soon as the (holiday) bell rings, companies start bombarding customers with holiday marketing campaigns. You can see promotions in every form – social media posts, holiday emails, posters, banners and many more! However, … Continue Reading
Content marketing is the present and the future.
As the digital age progresses, more businesses are turning to content marketing to help drive sales. So what exactly is content marketing?
The Content Marketing Institute defines it as: “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent … Continue Reading
Content marketers report struggling with a variety of things as content marketing is still maturing. At the end of the piles of research, the problem really comes down to two things: time and creation. Having the time to create enough content and finding the ability to always create engaging … Continue Reading
If you dig back history, content marketing has been there throughout the history of mankind. It perhaps started with cave paintings or, as some would argue, only after the invention of the Gutenberg printing press. But yes, the history of content marketing is an enticing one, at least for me … Continue Reading
I’m sure you’ll agree with me when I say: Content Distribution is hard.
You need to get your content in front of as many people as possible. But, finding the time to do it is almost impossible. Especially because distribution is, well…really boring, don’t you think?
Especially as an SEO, … Continue Reading