52 Best Content Marketing Books

April 14, 2017

4,669 total views, 3 views today

Content marketing is a complex field to understand. It has several nuances to it, most of which no one really talks about. This is why there is a need for resources that provide in-depth explanations and insightful analysis of the various phenomena in this arena. When done right, content marketing … Continue Reading

34 Top Content Marketing Tools

April 14, 2017

10,752 total views, 3 views today

Content marketing lies at the core of all online marketing strategies as it improves brand awareness, fosters strong customer relationships and increases revenue (indirectly).

Let’s take a quick look at a few statistics that reveal the potential of content marketing, when done correctly:

Marketers who leveraged content marketing saw 7.8 … Continue Reading

What Makes a Perfect Content Specialist?

March 8, 2017

5,388 total views, 2 views today

“Content specialist” is not a new title but it’s certainly a complex one. As with many other modern role, talented professionals can be hard to come by. What exactly do you look for in a good content specialist? The truth of the matter is that the skillset can be very … Continue Reading