Content marketing is a complex field to understand. It has several nuances to it, most of which no one really talks about. This is why there is a need for resources that provide in-depth explanations and insightful analysis of the various phenomena in this arena. When done right, content marketing … Continue Reading
Content marketing lies at the core of all online marketing strategies as it improves brand awareness, fosters strong customer relationships and increases revenue (indirectly).
Let’s take a quick look at a few statistics that reveal the potential of content marketing, when done correctly:
Marketers who leveraged content marketing saw 7.8 … Continue Reading
Content marketing is perhaps the most hot-button strategy in the field of digital marketing today. It can be used for so many different purposes and accomplish goals that were nearly unfathomable 20-30 years ago. One of the best parts of content marketing is that it gives the smaller businesses a … Continue Reading
“Content specialist” is not a new title but it’s certainly a complex one. As with many other modern role, talented professionals can be hard to come by. What exactly do you look for in a good content specialist? The truth of the matter is that the skillset can be very … Continue Reading
It’s 2017 and we’re brimming with excitement about the upcoming Google updates. Google is known to roll out several algorithm updates every year, and as marketers, we can’t help but keep tabs. However, before we get to that, we need to do a recap of the year that went by … Continue Reading