If you dig back history, content marketing has been there throughout the history of mankind. It perhaps started with cave paintings or, as some would argue, only after the invention of the Gutenberg printing press. But yes, the history of content marketing is an enticing one, at least for me and other marketers like me.

This infographic from CMI has unearthed many interesting examples of early-day content marketing and some of which date back to 1732 when Benjamin Franklin first published the yearly Poor Richard’s Almanack in order to promote his printing business.

That was perhaps the first generation of content marketing where people solely depended on pamphlets and other highly circulated marketing materials to promote their businesses. Brands have used these marketing materials to tell their stories to audiences since long.

But content marketing, as we know it today, really came into being only after the so-called democratization of content over the Internet. It is indeed a major turning point for marketers. With time it gave birth to influential brands, trends, campaigns, innovators, and inventions, making content marketing a more dynamic and challenging sector.

Examining the history of content marketing, therefore, helps us identify the patterns as history sometimes repeats itself; but it also provides insights into where the industry is heading to. And this is exactly what this infographic does; it studies some of the most significant achievements in the content marketing industry and helps us decode impact of those efforts.

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