17,593 total views, 3 views today
Getting the content marketing equation right can be tricky even for most seasoned marketers.
But, you need not be a math whiz to understand these simple formulae that outline the ten real benefits of content marketing.
Content marketing means more exposure for your business … Continue Reading
12,726 total views, 1 views today
“Rome was not built in a day but they were laying bricks every hour.”
~ John Heywood
If John Heywood was a 21st Century Marketer, he’d have said, “Brand image was not build in a day but they were writing content.”
Branding is an acquired perception of your product/service by … Continue Reading
14,423 total views, 3 views today
According to the Content Marketing Institute, only 35% of B2B marketers said they have a documented content marketing strategy. Meanwhile, 48% said they had a strategy but it is not documented. While having a verbal strategy is better than nothing, research shows that having a documented strategy is important.… Continue Reading
8,963 total views, 1 views today
Ecommerce websites are a dime a dozen these days. I know, this sounds like a bad opening line but that’s the harsh truth. Throw a stone anywhere in the online space and there is every chance it’s going to hit an eCommerce site. The guys at RJmetrics have done some … Continue Reading
14,301 total views, 2 views today
Let’s face it. We’re all scrambling to find the right people to talk favorably about our brands.
Our competitors are doing it too and we know this and it fuels us in our quest for the right influencers.
Well, you have one thing that may help: this post.
I’m … Continue Reading