SEO · Content Strategy · AI Search Visibility
I help B2B brands turn organic search into a steady pipeline channel. The programs I build compound year after year across SEO, content strategy, AI search visibility, and the brand authority signals that hold those layers together. Along with the B2B advisory work, I take on a handful of 1:1 mentorship engagements with founders, senior IT and marketing professionals, and SEO practitioners.
Pratik has spent 15+ years building organic growth programs, with the last 8 years focused exclusively on B2B brands across software, enterprise tech, ecommerce, and IT agencies. The work he does is about building SEO and content foundations that keep driving pipeline for years, rather than one-off campaigns that burn out.
He has advised brands including Shopify, SEMrush, WalkMe, FreshBooks, Trustpilot, and Whatfix, and has founded four agencies. He has spoken at SMX Israel, IIT-Bombay, IIT-Roorkee, NextBigWhat's UnPluggd, and the Florida Public Relations Association Annual Conference, and contributes to Search Engine Land, Search Engine Journal, Entrepreneur, Fast Company, and The Next Web. Today, he partners directly with a select number of B2B companies on organic growth strategy, content, and AI search visibility. He also takes on a small number of 1:1 mentorship engagements with founders, senior IT and marketing professionals, and SEO practitioners who want direction on what they're working through.
Outside of work, he's an endurance athlete who spends his weekends on long road runs and long-distance rides. He's also a proud father to an energetic young son.
The idea that AI search is killing SEO misses the point for B2B. Long buying cycles mean your buyers spend weeks or months researching before they ever talk to sales, and the brands that show up consistently across that research phase walk into the deal already ahead of everyone else.
Talk to Pratik →ChatGPT, Perplexity, and Google AI Overviews cite sources. B2B buyers increasingly start research in AI tools. The brands being cited invested in topical authority early. Most B2B companies haven't.
After 8 years exclusively in B2B, the pattern is consistent: brands skip the architecture, content strategy, editorial system. Without that, SEO doesn't compound.
Working with someone who has spent 8 years exclusively in B2B means no learning curve, no generic playbooks, no wasted budget.
Organic growth programs delivered for B2B Software and Tech companies.
No strategy, weak backlinks, technical SEO issues. Built pillar-cluster architecture, 20 cluster pieces, 25 contextual backlinks.
"The team understood our goals and over-delivered. Crafted valuable content and built quality links — big boost in domain rating, authority, and traffic."
Hardik Makadia — WotNotBroken structure, harmful backlinks, thin content. Revamped SEO architecture, 12+ long-form assets, rebuilt link profile.
"They did everything they promised — revamping SEO structure, content strategy, securing quality links. 212% qualified traffic growth."
Fabricio Pamplona — Founder, Mind the GraphExpert-led guides featuring Barry Schwartz, Lily Ray, Bill Slawski and 10+ SEO industry leaders.
"Their proactive approach to our content marketing strategy led us to double our organic traffic within six months."
Julia Nesterets — Co-Founder, JetOctopusSporadic publishing, no strategy, technical faults, near-zero backlinks. Keyword clustering, product-led guides, technical cleanup.
There are two ways to work with me: as a senior growth partner for B2B companies, or through 1:1 mentorship for individuals. The buyers and the commitments are different in each, but the working model is the same. I own the strategic layer; your team owns execution.
Fractional, project, and advisory work. Buyer is typically a CMO, Head of Growth, or founder acting as marketing lead.
15+ years in SEO. 8 years exclusively in B2B. In 30 minutes, I can tell you exactly what's holding your organic program back.
I work with a maximum of 6 clients at any time.