11 Biggest Google Search Algorithm Updates of 2017

January 1, 2018

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Google makes hundreds of changes to its algorithm every year, and 2017 was no different. They are relentless in their effort to counter spam, cut down on unnatural link practices, and prevent websites from profiting by advertising overkill around low-quality content.

It follows, therefore, that website owners, marketers and SEO whizzes are eager to know more about the updates in order to measure up to the ever-changing standards. Google, though, made quite a lot of changes under the radar while announcing a few here and there, something that’s typical of the search engine. Oftentimes, they simply made a casual remark about “making a number of updates during the week.”

If you’re worried about clawing through all the noise from scratch just to find out how these updates impact your website, fret not – we’ve got your back. Throughout the year, we’ve worked hard at keeping a hawk-eye out for Google’s updates and identified how exactly to react to them. The result is this infographic, which digs deep into the workings of the most important Google algorithm changes of 2017!


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About Pratik Dholakiya

Pratik Dholakiya is the founder of The 20 Media, an SEO and content marketing agency, and advisor at MoveoApps, a mobile apps development company. Pratik has contributed on sites like Moz, Fast Company, Social Media Examiner, KISSmetrics, and Content Marketing Institute to name a few. He's a "must-follow" SEO expert according to Search Engine Watch and has been named one of the top content marketing influencers by Onalytica. He's passionate about fitness, entrepreneurship, start-ups, and all things digital marketing. Hit him up on Twitter @DholakiyaPratik for a quick chat on any of these topics.