Google considers SSL to be a positive ranking signal, and users feel safer when they see the padlock in their browser, so installing SSL on your Magento site is a must. I also recommend using it site-wide, since this is necessary to get the search engine rankings boost, and because … Continue Reading
Shopify’s popularity as an e-commerce platform is undoubtedly earned. By combining ease of use with powerful e-commerce features, the platform has helped revolutionize who can do business online, and how.
Shopify is also a very SEO-friendly platform, with fundamentals such as title tags, H1 tags, and sitemaps taken care of … Continue Reading
Content marketing is a complex field to understand. It has several nuances to it, most of which no one really talks about. This is why there is a need for resources that provide in-depth explanations and insightful analysis of the various phenomena in this arena. When done right, content marketing … Continue Reading
Content marketing lies at the core of all online marketing strategies as it improves brand awareness, fosters strong customer relationships and increases revenue (indirectly).
Let’s take a quick look at a few statistics that reveal the potential of content marketing, when done correctly:
Marketers who leveraged content marketing saw 7.8 … Continue Reading