Content marketing is a complex field to understand. It has several nuances to it, most of which no one really talks about. This is why there is a need for resources that provide in-depth explanations and insightful analysis of the various phenomena in this arena. When done right, content marketing … Continue Reading
Content marketing lies at the core of all online marketing strategies as it improves brand awareness, fosters strong customer relationships and increases revenue (indirectly).
Let’s take a quick look at a few statistics that reveal the potential of content marketing, when done correctly:
Marketers who leveraged content marketing saw 7.8 … Continue Reading
Content marketing is perhaps the most hot-button strategy in the field of digital marketing today. It can be used for so many different purposes and accomplish goals that were nearly unfathomable 20-30 years ago. One of the best parts of content marketing is that it gives the smaller businesses a … Continue Reading
“Content specialist” is not a new title but it’s certainly a complex one. As with many other modern role, talented professionals can be hard to come by. What exactly do you look for in a good content specialist? The truth of the matter is that the skillset can be very … Continue Reading