17 Social Media Monitoring Tools You Should Check

August 16, 2012

29,683 total views, 3 views today

There are many Social Media Monitoring Tools available on the web. I recently came across to a Pinterest board having a list of social media monitoring tools created by BrandWatch.com which itself is a great social media monitoring company out there in this large competition. Go and checkout all these cool tools.


Brandwatch is easily the world’s greatest tool for social media monitoring and more. Get in touch with them to find out more.


Nielsen/McKinsley have an SMM tool, packaged both as BuzzMetrics and MMincite. One of the most heavyweight tools available, Nielsen are one of the market leaders.


With clients such as Toyota and Skype, Attentio are another leading SMM provider


Webtrends are another company that offer a diverse range of tools and products. One such tool is an analytics programme that gives users a plethora of ways to measure social media.


Spredfast have a whole suite of services, though measurement is one of their primary offerings. Based in the awesome city of Austin, TX, Spredfast has been around since 2008


Located in Romania and across the UK, UberVU provides monitoring, analytics and reporting

Collective Intellect

Collective Intellect are mainly focused on social CRM but also offer monitoring services. Claims Barclaycard and Dole as customers, and are based in Colorado, right near Twitter firehose data-providers, GNIP


Radian6 are the world’s biggest social media monitoring tool and are owned by Salesforce, offering an engagement console to complement their main SMM dashboards.


Sysomos are one of the world’s leading SMM providers, with their two flagship products MAP and Heartbeat granting users the choice of tool depending on their needs.


Alterian are another British company, whose SM2 product was bought from Techrigy. SM2 features sentiment analysis, monitoring and more


Synthesio are a French monitoring company that offer both engagement and analysis with a customised pricing package


Engagor is Belgium’s premier SMM tool, offering sentiment, analytics and workflow features

Crimson Hexagon

Crimson Hexagon is another business based in Boston, MA. Their SMM tool stems from research undertaken at Harvard University

Meltwater Buzz

Meltwater Buzz is Meltwater’s SMM tool. They are a company with offices all over the world and also offer an engagement model and CRM app to accompany the main product

Visible Technologies

Visible Technologies are an emerging provider of social media monitoring, based in Washington, and now with offices in London and New York.


Lithium offer a range of tools, including a Social Media Monitoring platform with clients such as VistaPrint and Mozilla.


Attensity are a California-based SMM company with offices in Germany and the UK


Oktopost is social media management platform which is geared towards the B2B marketing space. The platform allows you to measure social interactions and gauge its impact on a business level.

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About Pratik Dholakiya

Pratik Dholakiya is the founder of Growfusely, an SEO and content marketing agency. Pratik has contributed on sites like Moz, Fast Company, Social Media Examiner, KISSmetrics, and Content Marketing Institute to name a few. He's a "must-follow" SEO expert according to Search Engine Watch and has been named one of the top content marketing influencers by Onalytica. He's passionate about fitness, entrepreneurship, start-ups, and all things digital marketing. Hit him up on Twitter @DholakiyaPratik for a quick chat on any of these topics.

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  • That’s a formidable list! I wonder if you’d check out our social monitoring part of Raven and let me know if it could use some tweaking or if it fits the criteria to be added to your list 🙂

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  • Hey I know this is off topic but I was wondering if you knew of any widgets I
    could add to my blog that automatically tweet my newest twitter updates.
    I’ve been looking for a plug-in like this for quite some time and was hoping maybe you would have some experience with something like this.
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  • Alexandra Anna Brower

    I am choosing between Crimson Hexagon and Brandwatch to Integrate into Hootsuite Enterprise. Which would you suggest?

  • Pratik Dholakiya

    Hey Alexandra, I’ve just replied to your tweet as well. I recommend to go with Brandwatch.