Recent Google Algo Update – Reduce Low-quality EMDs

October 1, 2012

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Lately, there had been a lot of talk going around with the questions like:

Will Google penalize Exact Match Domains (EMDs)?

Will Google decrease the value of EMDs?

Should I buy exact match domains to rank a keyword?

So on and so forth.

And here’s the answer by Matt Cutts through his recent tweets last Friday:-

Both these tweets clears out all the doubts about exact match domains.

This update doesn’t mean that all the EMDs are declined by Google. They’re trying to figure out and throw low quality EMDs that do nothing except spamming the web. (As always some “exception” will be also there)

Take a look into a more detailed post by Peter Meyers on SEOmoz.

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About Pratik Dholakiya

Pratik Dholakiya is the co-founder of E2M, a digital marketing agency, and MoveoApps, a mobile apps development company. Pratik has contributed on sites like Search Engine Land, Marketing Land Moz, Fast Company, Social Media Examiner, Search Engine Journal, Search Engine Watch and Content Marketing Institute to name a few. He's a "must-follow" SEO expert according to Search Engine Watch and has been named one of the top content marketing influencers by Onalytica two years in a row. He's passionate about fitness, entrepreneurship, start-ups, and all things digital marketing.