Recent Google Algo Update – Reduce Low-quality EMDs
Lately, there had been a lot of talk going around with the questions like:
Will Google penalize Exact Match Domains (EMDs)?
Will Google decrease the value of EMDs?
Should I buy exact match domains to rank a keyword?
So on and so forth.
And here’s the answer by Matt Cutts through his recent tweets last Friday:-
Minor weather report: small upcoming Google algo change will reduce low-quality “exact-match” domains in search results.
— Matt Cutts (@mattcutts) September 28, 2012
New exact-match domain (EMD) algo affects 0.6% of English-US queries to a noticeable degree. Unrelated to Panda/Penguin. — Matt Cutts (@mattcutts) September 28, 2012
Both these tweets clears out all the doubts about exact match domains.
This update doesn’t mean that all the EMDs are declined by Google. They’re trying to figure out and throw low quality EMDs that do nothing except spamming the web. (As always some “exception” will be also there)
Take a look into a more detailed post by Peter Meyers on SEOmoz.
