Thinking of Google as that one true friend, who’ll keep sending traffic to your site, is not a good idea. Smart SEOs have wised up to the fact that a future proof SEO strategy is one that isn’t purely Google centric. If you want a strategy that offers sustainable results … Continue Reading
Compared to the last couple of years, 2014 has not been a very eventful year in terms of the impact of major changes to Google’s algorithm. But, Google has released a slew of updates this year and there are websites out there that have been hit by some of these … Continue Reading
As consumers seek out their own brand information when making purchase decisions, the importance of blogger relations in content and digital marketing strategy is increasing. Therefore, the way in which marketers work with bloggers needs to morph into a more tangible strategy.
It’s no news that bloggers are a great … Continue Reading
Outreach has always been one of the main topics among online marketers and bloggers alike. And rightfully so because the value it brings is truly incredible. When done correctly, it builds your network of contacts, it starts relationships, it introduces you to possible partners and overall gets you in … Continue Reading