Pratik Dholakiya's Blog | SEO

There are lots of posts circulating about predictions for social media, Internet marketing, blogging, and more for 2011.  So, without further ado, let’s look at some predictions specifically for link building. 1. Less use of keyword-based anchor text, more use of brand names. With the recent penalization of sites possibly due to over-optimized anchor text, [...]

While initial versions of Hotpot were released in mid-November, Google’s heir to Places is only now starting to see a ramp up in popularity. It’s unsurprising, since we have reached both the phase where users have experienced and explored the Hotpot features, and where Google has launched additional marketing campaigns. But how, exactly, is Hotpot [...]

It’s been roughly a year since Marchex launched an online presence and reputation management product for small and local businesses, and we’ve learned a lot about what these businesses truly care about when it comes to their digital footprint. This article summarizes three key things we discovered after over a year of product testing and [...]

The three major search engines (Google, Yahoo and Bing) joined forces in February 2009 and introduced the canonical tag. That was supposed to be a revolutionary way to resolve the duplicate content issues that so many SEOs and web designers were so much worried about. It was the time that the myth about duplicate content [...]

1. Setup Webmaster Tools Using a service like Google Analytics is great, but you really should verify your site with each of the search engines webmaster tools. These services allow you to diagnose and analyze things on your site, that a website analytics solution can not. Submit sitemaps, find error pages, diagnose slow loading pages, [...]